I am thrilled to announce the rebirth of 555 Soul. We opened shop in the Lower East Side in 1989 with a sewing machine in the front and a clubhouse in the back. The store was a hub for artists, musicians, and designers. It was an era of creative energy, full of indie magazines and record labels, mix-tape DJs, and hand-made fashions. It was a lifestyle without the internet, cell phones, or Amazon. It was New York City in the 90s - electric, unpolished, and bubbling with potential. The culture at 555 was vibrant, fresh, and collaborative. We now call this culture Streetwear.

For the past year, I have been working with a small team of creatives to design goods we feel passionate about. We are relaunching the brand with the intention to tell stories; not only to reveal our legacy, but also to tell stories of this generation.

The first drop will be in Spring/Summer 2023. The collection will be a nod to my humble beginnings at 151 Ludlow St., and my current inspiration as an artist. The majority of the collection will be bespoke, pieces that are 1 of 1, made by me on my sewing machine in Brooklyn.

I look forward to connecting with everyone.

With love and gratitude,

Camella Ehlke